Awake. At the same time as the lads and lasses back home it seems. #sxswSA Opinion piece: Chatting with @ lynettekloppers about Banking 2.0. http://bit.ly/bc2wEN I'm at Ze Frank Conversation: The Creative Lifestyle in Austin, TX http://gowal.la/s/4rxF If you're interested in tech at all catch all the summaries, pics and opinion from SXSW here http://bit.ly/9da54d - keep scrolling! From TrendHunter: Culture eats strategy for breakfast. <-- makes it tough. Culture is a fickle bitch. TrendHunter was an excellent session - and part of a growing theme I'm noticing at SXSW. Culture is becoming a critical piece of the strategic mix. And that presents a challenge to us marketers and web product people. Culture is fickle. How do you put your finger on culture? How do you create one service that can speak to many cultures? Or is this more about creating a product that taps into culture, or even better, becomes a culture? Distributed web technologies