DISCLAIMER: I am part of the Web 2.0 crowd! I had a very humbling experience at FNB today. Mike Stopforth wrote recently about the phenomena of the "Web 2.0" crowd starting to invade the business world - both as entrepreneurs and corporate bunnies. My experience today proved that this is indeed a critical step in the future of the "social web" making it mainstream in South Africa. The corporates have a lot to learn from us, and funnily enough (ego aside), we have a lot to learn from them. Today, I met with FNB Online, who are responsible for the website and other front end projects. Watch this space - redesign tweaks coming this weekend! Like a typical 2.0 obsessed strategist, I climbed in with my theories of "conversation economy", participation, talk with customer not talk at them. Blah blah. Sometimes, when you're in such an exciting industry - it's hard not to sock it to the 1.0 guys... There were a couple of things I learned in that m