It's XMAS season and I've been thinking a bit about the "donation" industry. I suppose off the back of investigating the NGO space.
If you think about the average South African’s “giving” behavior, you’ll probably find it’s very similar. At least that’s my theory.
Take something as simple as a black bag of clothes, something generated out of middle-upper class households every few years as we “refresh” our wardrobes. Typically, I’d guess this black bag would go one of three places.
To your domestic helper (if you’re lucky enough to have one).To your church (if you’re religious)To a charity you’ve always supported - some organization with which you have some form of light relationship (and one within a reasonable driving distance).
In my case, it’s always through my domestic helper to any Cause she deems worthy in her local community. And that’s fine. More than fine in fact - at least these clothes are going somewhere where they’re needed.
But what if you could more? …
If you think about the average South African’s “giving” behavior, you’ll probably find it’s very similar. At least that’s my theory.
Take something as simple as a black bag of clothes, something generated out of middle-upper class households every few years as we “refresh” our wardrobes. Typically, I’d guess this black bag would go one of three places.
To your domestic helper (if you’re lucky enough to have one).To your church (if you’re religious)To a charity you’ve always supported - some organization with which you have some form of light relationship (and one within a reasonable driving distance).
In my case, it’s always through my domestic helper to any Cause she deems worthy in her local community. And that’s fine. More than fine in fact - at least these clothes are going somewhere where they’re needed.
But what if you could more? …