Competing in the app economy isn't as easy as you may think. Last year, I read some studies on app usage and app abandonment rate that scared the marketer in me. Here's a paragraph from a TechCrunch article listing many of the sources:
"Back in 2011, around a quarter of mobile apps were downloaded, used once then abandoned. Today’s users are far more fickle, given their greater choice. According to Mobilewalla founder Anindya Datta, speaking to USA Today last year, an estimated 80 to 90 percent of apps are eventually deleted from users’ phones.
Talk about having only one chance to make a good first impression."
First impressions are important, it would appear. At first, this sounded a bit over the top. Over 80% of apps were likely to fail the first impression test and get deleted, immediately or consigned to the waste bin of screen 3, 4 and 5 on your phone. Over the top until you look at your own phone and think about how many apps you regularly use that AREN'T on…
"Back in 2011, around a quarter of mobile apps were downloaded, used once then abandoned. Today’s users are far more fickle, given their greater choice. According to Mobilewalla founder Anindya Datta, speaking to USA Today last year, an estimated 80 to 90 percent of apps are eventually deleted from users’ phones.
Talk about having only one chance to make a good first impression."
First impressions are important, it would appear. At first, this sounded a bit over the top. Over 80% of apps were likely to fail the first impression test and get deleted, immediately or consigned to the waste bin of screen 3, 4 and 5 on your phone. Over the top until you look at your own phone and think about how many apps you regularly use that AREN'T on…