Phew. I'm exhausted writing this. Which means my teams at Prezence and Quirk must be equally exhausted. And it's only Thursday. Had to schedule this post because tomorrow, I drive up to the Clarens Beer Fest to launch MyBEER with our brave and pioneering sponsors, SAB. I wanted to give you some behind-the-scenes context on this blog. So, no official schwarmy press releases, just some cool insight about a product that we're all really proud of. By now, you're wondering if me and my team are starting to become booze hounds. Perhaps. But alcohol is an amazing product category, one where we need to be responsible - but also one where we see more product loyalty and engagement than most. As with any social product, you need to have a topic that people want to talk about, a vertical that people want to engage with. Engage with more than once. I love toasters. But I'm not sure I'd check into one :) The other thing you will have noticed is that Real Time Wine wa