Andy Hadfield

#RAK15 - Random Acts of Kindness 2015. A really cool social upliftment campaign started by Brent Lindeque off the back of tweaking #NekNominations last year into a force for good instead of a force for down-downs.

The 2015 campaign seems to have quite a bit of traction already, starting on our shores with a launch on Carte Blanche and swiftly hitting the US, UK and other markets.

The idea is simple. Make a video of your random act of kindness and nominate 3 people to do the same. Post video. Share share share.

We had an interesting debate on the ZA Tech show about the egotistical element of the campaign. Some may think the "look at me look at me as I do good" behaviour isn't the greatest. But I have to say, both myself and Brett Haggard (host) ended up agreeing that the goodwill and behaviour change the campaign encourages far outweighs any vanity elements. The vanity causes the sharing (seeding it into social platforms) unfortunately, so like the selfie stick, we'll…

Thought I'd share with you some of the highlights of the first 4 weeks of my new startup, forgood. This is an extract from the newsletter that just bombed out to thousands of people in our ecosystem. Some really nice links to explore and stats to consume.

Our philosophy? Stop sitting back and waiting for "government" and other people to solve this country's grand challenges. Sure, they have a role to play, an important role at that - but the revolution wasn't born at home. It's up to all of us. How do you start? With one small step.

Click around, have fun, please let us know about your experiences by emailing the team.

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Hola! :D

A month since we launched and some cool things are happening on forgood. We have over 150 Causes signed up (more than double last month). We've also connected more than 120 people (volunteers and donors) to Causes. Take it you guys and gals like the product? :)

It's been so much fun getting to know the Causes on forg…

I've decided I need to write a bit about an upcoming trip. At the end of March 2015 we're off to spend a week in Son Doong, the world's largest cave. Partly, I need to psych myself the hell up. It looks intense. And magical.

This is a must watch 40 min documentary. If everything goes well, I'll be bringing back some pretty funky photography from this place. That's if I can find a way not to break iPhone / SLR. Wish I knew more about low light photography :)

Here's the scoop. Hope y'all can give it a try - really simple platform. Really magical connections between people and Causes. It's been a lot of fun working on a startup with social impact as one of its core values. We have an enormously long way to go - but we're pumped. Hope you find a way to join us on the journey.

forgood, an Internet platform that helps South Africans who want to make a difference get connected to the Causes that can use their help, has launched. The platform connects people to approved Non-Profit Organisations (NPO’s) and allows them to respond to existing needs and campaigns. Additionally, users can create their own personalised offers for a whole new “giving” experience.

forgood also targets businesses, aiming to improve the efficacy of their corporate social investment (CSI) programmes.


“There are over 85,000 registered Non-Profit Organisations in South Africa, but very few technology platforms that connect people who want to do good - to the …