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The Heavy Chef Guide To Starting a Business - Internal Training Experiment (Part 4)

Welcome to Part 4 of our internal "entrepreneur training" series we're doing at forgood.

Using the Heavy Chef Guide to Starting a Business in South Africa (it's a super light read and presents quite a nice structure for the do's and don'ts of getting going in business) - we're doing bi-monthly learning sessions, discussions and exercises.

I'll chronicle them here so you can follow along.

If you missed Part 1, Part 2 and Part 3 - go give them a read. If you're wondering why we're training our team to be entrepreneurs? Why not?


Chapter 5 and 6
This is a shorter post. The advice in these chapters is simple and practical. Hopefully I can reinforce a few themes...

Raising funds. 

This subject is talked about the most and often accused of being the single biggest barrier to entrepreneurship in South Africa. It is - and it isn't. I only have a few rules to think through when raising funds.

1. Get paying customers first. Before raising funds.

2. Tr…
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The Heavy Chef Guide To Starting a Business - Internal Training Experiment (Part 3)

Welcome to Part 3 of our internal "entrepreneur training" series we're doing at forgood.

Using the Heavy Chef Guide to Starting a Business in South Africa (it's a super light read and presents quite a nice structure for the do's and don'ts of getting going in business) - we're doing bi-monthly learning sessions, discussions and exercises.

I'll chronicle them here so you can follow along.

If you missed Part 1 and Part 2, go give them a read. If you're wondering why we're training our team to be entrepreneurs? I'd have to say: why not?

Chapter 3 and 4
These are great "tick box" chapters. A big list of things to check out and check off when you're investigating your business idea or even starting a new project within your current job. Here are the themes we're picking up on...

There is almost no barrier to entry to starting something

I loved the idea of a "wantepreneur". The talkers. The ones who attend networking m…

The Heavy Chef Guide To Starting a Business - Internal Training Experiment (Part 2)

This is a continuation of our internal forgood experiment to learn more about "starting a business". We're working through Fred Roed's Heavy Chef Guide to Starting a Business in South Africa and inventing some practical exercises to embed the learning.

The exercises will have a bias towards our current business, but will be flow out into the broader world of entrepreneurship incorporating examples for anything that's floating in our ecosystem (from family businesses to suppliers or competitors)

Why are we training our employees how to be entrepreneurs? Why aren't you?


Chapter 2
I really enjoyed this quote: "Business plans fail when they’re a glorified tool for procrastination". That probably sums up my views of business plans. They're the things many investors don't bother to read - but the process of writing them tends to help you do the thinking.

A fun modern tool for quick business plans is the Lean Canvas. Now, this has been hyped up a f…

The Heavy Chef Guide To Starting a Business - Internal Training Experiment (Part 1)

It's been a while since I've posted here, so I thought I'd document a little internal experiment we're doing at forgood. A few of our team members have expressed interest in learning a little more about the entrepreneurial journey, with the ambition of setting up their own "shops" one day.

So, to support industry mate Fred Roed, we're using his book as a structure for the training. If this wets your appetite, go buy a copy and check out a Heavy Chef training workshop.

I can already hear the primary criticism that's going to come out around this book. It's full of cheesy cliches.

But isn't that the problem with cliches? They're only cliches, because they're true. They're only cheesy, because they're things we've heard a hundred times - but somehow still don't get right.

Fred has wrapped a back-to-basics business book with heaps of South African context (very critical, there are few good introductions to entrepreneurship…

JOBS @ forgood. Account / Programme Director.

APPLICATIONS FOR THIS POSITION HAVE CLOSED. If you’re still interested in working with forgood, join us on our Facebook Page and Group - make friends!


This is a kick-ass senior leadership role in my team at forgood. Read the instructions. Bring your A Game.

Forgood connects people to Causes. Think: online dating for the social sector! We’re the largest volunteering platform in South Africa, building a sexy technology platform that solves social problems. We’re also a proudly “for profit” – and believe in making money and creating social change at the same time. Here’s how we make money: https://www.forgood.co.za/forgood-for-business. 

We need someone to lead our client team – oversee the interface with large South African corporates as we design, customise and run their Employee Volunteering Programmes on our platform. There’s also the opportunity to run interesting side projects as we experiment with different revenue streams and services. If you can prove yourself…

This is a senior ro…

How to be an Active Citizen | PART 2 | 9 ways to improve the IMPACT you create as a volunteer...

Brought to you by forgood.co.za, South Africa’s largest volunteering and goods donation platform. We connect people who want to make a difference – to the Causes that need their help!

Volunteer culture is building in South Africa, despite the tough economic situation we find ourselves in. It reduces stress, builds communities, improves your skills and opens up your world view.

But volunteering doesn't come naturally. There's a lot we can learn and understand about how to interact effectively with the non-profit sector. Here's how you start...


Be the best volunteer you can be
#1 Do your homework and choose wisely – take the time to seek out an organisation whose mission speaks to you. Know what the Cause does, how they need help and if you can help them in a way that’s meaningful and useful. Ask other people if they know the Cause and if they have volunteered with them before. As eager as you are to make a difference, make sure that you balance your time and the time you comm…

How to be an Active Citizen | PART 1 | 5 ways your previously loved stuff can make a difference!

Brought to you by forgood.co.za, South Africa’s largest volunteering and goods donation platform. We connect people who want to make a difference – to the Causes that need their help!

From spring cleans and moving house to just de-cluttering your modern lifestyle – we all have physical resources (our stuff!) that can really make a difference if donated to the right Cause at the right time - in the right way.


Here are 6 tips to let your previously loved stuff free – and help others while you’re doing it.

Donate tactically. Not every homeless shelter needs blankets and not every ECD centre needs clothes. The forgood website lists very specific requirements from Causes across South Africa. Match your resources to the right need and you’ll create more impact. Communication is key. Communicate with the nonprofit organisation about WHAT you are donating and HOW much you’re donating – let them choose WHEN and to WHO those donations are applied. They are the experts after all!Deliver the goods…