Discovered a new blog, courtesy of "lost to blogging" Kerry Haggard . Communities Dominate Brands is written by two authors - mostly around technology and how it can be used to manage and interact with communities. What really resonated with me was some of the prose below - talking about the advent of the cellphone as the 7th major mass media. The Mobile Phone has emerged as the 7th Mass Media. It is as different from the internet (6th Mass Media) as TV (5th) is from radio (4th). Trying to force concepts from the internet, TV, or other previous media will produce disappointing audience experience on mobile. But understanding the unique power of mobile as the 7th Mass Media will deliver radical new concepts and new winners on this, the newest mass media. Most of the media experts, including those in new media, do not understand mobile. It became a mass media first in Japan only seven years ago, and until recently was mostly dismissed as a youth SMS text messaging and viral