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Showing posts from December, 2013

The Charity Chase 2013. Powered by Hollard.

The final video from The Charity Chase 2013 (previously known as The Amazing Race Jozi) is out. Totally worth sharing. This has to be one of the best events JHB has to offer. Dress up. Beers. Challenges. All for charity. Halo put on an awesome event, as slick as can be. And a big shout out to Hollard who've taken over the sponsorship. Be there next year. Our team, FwdFwdGrab... we did ok :)

Curated Twitter Events. The power of reach.

We've run 5 or 6 experiments over at Real Time Wine , with some brave and pioneering wine farms - thought I'd share a snapshot of the results. Idea : Social Media is very experience driven. Social Media connects people instantly. Leverage this for virtual events in the form of a wine tasting. Gather everyone together for an event that can be watched by the 90% of people who don't usually contribute to these kind of online activities. A curated Twitter experience if you will. Something I've highly enjoyed and am happy to do for other brands. Ping me :) Method : We sell wine to our SuperFAN Club - important thing to note here is this is how we ensure the SAME wine is in the hands of 10, 20, 30 people. Those people then organise a little event at their house (this is the first reach multiplier). I curate / MC the event. And all public facing members of the brand / wine farm usually attend (farm owner, marketing, wine maker etc.). What's been amazing to watch is