We've run 5 or 6 experiments over at Real Time Wine , with some brave and pioneering wine farms - thought I'd share a snapshot of the results. Idea : Social Media is very experience driven. Social Media connects people instantly. Leverage this for virtual events in the form of a wine tasting. Gather everyone together for an event that can be watched by the 90% of people who don't usually contribute to these kind of online activities. A curated Twitter experience if you will. Something I've highly enjoyed and am happy to do for other brands. Ping me :) Method : We sell wine to our SuperFAN Club - important thing to note here is this is how we ensure the SAME wine is in the hands of 10, 20, 30 people. Those people then organise a little event at their house (this is the first reach multiplier). I curate / MC the event. And all public facing members of the brand / wine farm usually attend (farm owner, marketing, wine maker etc.). What's been amazing to watch is