The greatest trick Steve Jobs ever pulled was getting us to use his phone as the benchmark for all phones. They make a good benchmark of course: best experience, best industrial design and best ecosystem. Best for the First World (and the First World pockets that exist in the Third World) perhaps? But best for Africa? Well now, there’s a debate... I’ve been extremely excited to see the explosion in cheap Smartphones and African ecosystem plays that have occurred over the last year. Our continent is host to 1 billion Africans. Can you imagine how powerful we could be once we connect those billion people to a device that can pretty much replace a computer for most social and business related tasks? Into the fray hops one of the first “for Africa” mobile ecosystem plays that I’ve seen: Mi-Fone . Ignoring the hyphens and urban hip use of the F for now (SEO obviously isn’t important just yet), I wanted to share some thoughts after playing with their top of the range device for a week.