Real Time Wine wins Tech4Africa Samsung Ignite...

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Real Time Wine wins Samsung Ignite

Real Time Wine has been named as the winner of Samsung Ignite, an initiative that forms part of the 2011 Tech4Africa conference, which recognises start-ups that have developed revolutionary technological innovations that hold the potential to make a serious impact in the market.

Real Time Wine was chosen at the close of the first day of this year’s Tech4Africa conference in Bryanston, Johannesburg following presentations by eight shortlisted companies to a judging panel and conference delegates. The initiative, made possible through a partnership between Samsung Apps and Tech4Africa, was introduced this year to showcase and foster local technology development and mirrors the conference goal of promoting and inspiring the local industry.

“The Samsung Ignite platform aims to give start-ups great exposure and we were certainly very happy with the ideas and creativity that came out of this year’s platform,” says Paulo Ferreira, Head of Mobile Product and Business Solutions at Samsung. “A very big congratulations to our winner Real Time Wine who certainly demonstrated the true South African entrepreneurship flair.”

Real Time Wine won the judges’ approval for its idea of offering a mobile platform aimed at the supermarket wine-buying audience that enables them to discover, review, engage with and buy wine using smartphone apps, game mechanics and barcode scanning

“I’m both honoured and surprised to have won as this was a concept pitch, which shows that one doesn’t need a completed product in order to attract interest if your presentation and concept are top notch,” says Andy Hadfield, originator of the idea. “If nothing else it shows that a lone hustler can get an idea into the market.

“What really excites me about having won is that this gives me more ammunition for when looking for angel investors.”

Hadfield commended Tech4Africa and Samsung Ignite for creating a platform that enables innovators to build a bridge between developers and funders.

Plot My Ride was named as first runner-up for its social networking service for the cycling community that allows the ability to capture, display, save and share a cyclist’s riding activity. Second runner-up position went to SnapBill, an automated billing system that enables users to easily sell their services online.

The remaining five shortlisted contestants include 10Layer,,, Mobiflock, and LessFuss.

The judging panel comprised members from the venture capital, startup and angel funding community.

“It’s very gratifying to be able to contribute to the industry through initiatives such as this,” comments Gareth Knight, Tech4Africa Founder and Managing Director. “Having walked the path of developing a technology-driven business before, I can empathise with the many hundreds of developers and innovators out there trying to get that one big break. We believe the conference and Tech4Africa Ignite can help the industry improve and create awareness and buzz about the amazing ideas being developed in Africa.”

Aside from the title of 2011 Samsung Ignite Winner, Real Time Wine won R50 000 in prize money and the benefit of the expected exposure and profiling through the Tech4Africa website and in media covering the event.

The 8 selected startups included:

10Layer -
Feedback Rocket - -
Lessfuss - 
Mobiflock -
Plot my Ride -
Real Time Wine -
SnapBill -

About Tech4Africa

Tech4Africa runs from 27-28 October 2011 at The Forum in Bryanston, Johannesburg. The event is targeted at business professionals and technologists from businesses of all sizes, from entrepreneurs and start-up owners through to professionals working at large organisations.



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