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No Regret Friday. Campaign with a cause.

Nice campaign from Mel Attree and the crew - SAB and Goodfellas present No Regret Friday. Of course, designed to get you to think before you drink before you drive. I've certainly been giving this a lot of thought since the sproglet was born.

Goodfellas is that drive-you-home-in-your-own-car service - it costs about R200 or so to get home from Sandton to Fourways (for instance, roughly 12km journey). That sounds quite pricey - but it's certainly cheaper than taking a taxi both ways.

It's just not worth it, chaps. We keep telling ourselves as we grow up that "we'll be fine", "we'll take back roads" - etc etc. And come to think of it, I've personally NEVER been pulled over in a roadblock. That's the reason we think like we do - there's a good chance people will get away with it. Saffers can be such bloody-minded and dangerous drunk drivers.

But what if you don't get away with it.

Bribe. OK, cool. Congrats on keeping the country honest.

But what if you hit that one honest cop.

Ah, so many people have sprouted drink-and-drive rhetoric, I'm sure everyone's bored of it by now. I don't want to preach. Just go have a look at the campaign. 3 main campaign elements that I can see...

  • #NoRegretFriday hash tag on Twitter, hopefully to generate some buzz everytime those end-of-week Baron binges come around :)
  • The pledge (nice execution, easy to do, go pledge - I know there's an argument that voting with your mouse doesn't necessarily mean people actually change behaviour, but it's a nice show)
  • Share your story (mmm, not 100% sure about this one - shock tactics never really work as a communications medium, especially in a society like ours. We're pretty numb to most shocking things - sad, I know).

Cool campaign. Cool partnership with a cool service (GoodFellas). Go check it out...

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