SABC's Survivor nightmare and the soon-to-be power of Twitter...
So, if you haven't heard. SABC properly messed up the broadcast of Survivor - getting vital elements of the show in the wrong order.
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjc-_N7q9nFiallnapNT8bGWfotJ9vzQLZMGn7XeYGuqaWsonoN5j_b50SVMqd8004BD7pcBrchl39zmBgzhF0ib7pALuYiLwPmReYGb0w5mQZ2Bbb5_mxZBnZh_AtLZLCqhg0LjA/s400/sabc-survivor-twitter.JPG)
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Yes, Twitter is most likely pale, male, geeks. Yes, Twitter is small. But consider this...
* FaceBook has almost 2 million South Africans registered (that we know of). And they've got to that number in no time at all.
* The Internet just never forgets.
However small and insignificant Twitter may be - the flaming insults and damage done can NOT be good for any brand...
Yes, Twitter is most likely pale, male, geeks. Yes, Twitter is small. But consider this...
* FaceBook has almost 2 million South Africans registered (that we know of). And they've got to that number in no time at all.
* The Internet just never forgets.
However small and insignificant Twitter may be - the flaming insults and damage done can NOT be good for any brand...
Yeah, I watched this unfold on Twitter last night as I missed the show. Powerful communication medium, and even if it pale male etc, its growing. fast.
ReplyDeleteWith a great memory, like you said. The internet is just one big ol' elephant. And brands better watch out.
But between you and me, I don't think the SABC really cares anyway. Pity.