Jump.co.za and Sexy Lingerie...
Hehe. Good to see local boys Jump Shopping getting in on the Google AdSense act. And with a bang.
It caught my eye all right... Suddenly I thought I'd managed to attract some lucrative porn advertising (how, I'm not quite sure).
Musings: As far as I can remember, Google AdSense requires that each advert links to a page that is contextually relevant to the offer. This particular ad links to the Jump homepage. It kinda gives away the fact that this campaign was targetted at a male audience. Any normal-blooded male (yes, I clicked - otherwise how would I have intimate knowledge of this lingerie faux pas) would most likely be lost if they were greeted with a page of 34 A through E. But, sneaky puffadder, if they clicked expecting some NSFW and suddenly happened upon cheap local gadgets?
Different story. More conversions. Better sense.
I wonder if Google will allow this blatant abuse of male gullibility?
I'm off to FIND THE PERFECT DIGITAL CAMERA!
It caught my eye all right... Suddenly I thought I'd managed to attract some lucrative porn advertising (how, I'm not quite sure).
Musings: As far as I can remember, Google AdSense requires that each advert links to a page that is contextually relevant to the offer. This particular ad links to the Jump homepage. It kinda gives away the fact that this campaign was targetted at a male audience. Any normal-blooded male (yes, I clicked - otherwise how would I have intimate knowledge of this lingerie faux pas) would most likely be lost if they were greeted with a page of 34 A through E. But, sneaky puffadder, if they clicked expecting some NSFW and suddenly happened upon cheap local gadgets?
Different story. More conversions. Better sense.
I wonder if Google will allow this blatant abuse of male gullibility?
I'm off to FIND THE PERFECT DIGITAL CAMERA!
This is a GREAT blog...thanks for sharing!
ReplyDeleteMy pleasure. Hopefully you're referring to Cowboys. :)
ReplyDeleteJump is a pretty useful retail site too...