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About Andy Hadfield...

An expert in the design of web strategies and online communities, Andy Hadfield is internationally recognised as a pioneer on the South African Internet.


Andy’s groundbreaking work has led to numerous accolades, including being identified as a future South African leader by Common Purpose International and Brightest Young Minds. He also represented South Africa as a Web Ambassador in SABC’s TV series, S’Camto Groundbreakers.

His IT career began early when he successfully co-launched getAlife, the largest national student portal at the time while still studying at the University of Cape Town (UCT) for a degree in Communications. The site revolutionised the way corporate South Africa interacted with youth brands and helped companies understand and unlock the potential of the internet as a viable and measurable media channel. In fact, some might say it was the first social network to hit South Africa.

He then spent 4 years as the Chief Operating Officer (COO) for The Virtual Works, where his unique approach to strategic development is evident in the company’s systems, such as the pioneering niche social networking site, DesignMind, and the Web 2.0 employee engagement solution developed for Deloitte Southern Africa.

He joined FNB in 2008 to drive digital adoption in the Personal Banking segment. He has to date worked on projects such as the FNB Premier Banking FaceBook presence, SA's first corporate crowdsourcing initiative with IdeaBounty, the redesign of and the Amazon-style online sales system that delivers banking products to you from the comfort of your couch (in under 10 minutes).

He can be found on almost every digital community, but catch his best musings on his BlogTwitter or his consulting company, One Big Widget.

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