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27% of rural users browsing the Internet on their phones...

"27% of rural users are now browsing the internet on their phones."
-- Arthur Goldstuck, 2011

This fact, and the picture below, recently posted on Facebook, reminded me of the great times in Bergville, Reserve B on the LoveLife documentary shoot. Make no mistake lads and lasses - Arthur's stat reveals a tipping point in this country. That's 1 in 3 rural users - connected. That changes the game, both from a business perspective and from an empowerment perspective. Good times indeed...

You can read the whole Bergville Reserve B story here...

Find a report of Arthur's study here or check out his website here.

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