SABC's Survivor nightmare and the soon-to-be power of Twitter...
So, if you haven't heard. SABC properly messed up the broadcast of Survivor - getting vital elements of the show in the wrong order.
Yes, Twitter is most likely pale, male, geeks. Yes, Twitter is small. But consider this...
* FaceBook has almost 2 million South Africans registered (that we know of). And they've got to that number in no time at all.
* The Internet just never forgets.
However small and insignificant Twitter may be - the flaming insults and damage done can NOT be good for any brand...
1 comments:
Yeah, I watched this unfold on Twitter last night as I missed the show. Powerful communication medium, and even if it pale male etc, its growing. fast.
With a great memory, like you said. The internet is just one big ol' elephant. And brands better watch out.
But between you and me, I don't think the SABC really cares anyway. Pity.
Post a Comment