With 30 to 40 million cellphone users in South Africa (depending on what the networks tell you and how many multiple SIMs we think people have) - mobile sites are riding the crest of a popularity wave second to none.
* 1 in 6 Google Searches originating from South Africa are made off a mobile device.
* Vodafone Live is the largest traffic drawing website, far eclipsing the News24 behemoth.
Into the fray comes The Times, playing a very close second fiddle to the Mail & Guardian in the "innovate on new media platform" stakes. One has to wonder what's happening to M&G now that the Buckland/Maher combo have moved on. Quiteish really.
So back to The Times. The mobile site is excellent. It's extremely quick on EDGE / GRPS. Dynamic. Seems to update quickly. Offers a nice detailed intro lead to each story section and quick links to full articles.
I am mighty impressed. Let's see if they can follow up this nice little BETA with a proper marketing campaign. I'd take a look at Please Call Me advertising if I were them.
Good on ya.