Some hard thought and hard work went into this one. FNB Premier Banking FaceBook Fan Page launched at 8am today.
Can't say too much, but I think we've taken a niche approach (the Premier segment of FNB is those that earn between R350k and R1 mil per annum) and tried hard to add value to "fan page visitors".
There always has to be a purpose and a measurement behind any social media activity. Don't "go social" for social's sake. Here, we have an exclusive community touchpoint, with niche content and links to niche services. Let's see how it goes!
Critical feedback absolutely welcome... Check out the page here.