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Stormhoek, a blogging good wine - now available in Checkers!

Bloody hell. These guys KEEP innovating above the bar in the social media field. They've recently secured a distribution deal with Checkers - nice move. If I'm not mistaken Checkers has created quite a nice store-space display for broad price range wines.

South Africa’s fastest growing grocer has embraced web 2.0 with a little hand from Stormhoek, and is giving away wine.

According to Mr Duarte - part of the deal was to run an innovative web-based campaign. That they did. Go "make a friend" with Stormhoek on FaceBook (poking allowed?) and you stand to win t-shirts and wine for the duration of the campaign.

Ah. So innovative. Check out the story here.

UPDATE: So. Just checked out FaceBook. Found StormHoek Big Love. Added as a friend. Poked away. Grrowwrr.

99 friends so far. Smallish start - but you know how this viral stuff goes.

THOUGHT FOR THE DAY: Social media presents a bit of a chicken and egg situation. You can't pull of ballsy ideas like this unless you've got a core group of fans who are going to virally spread the message. But you can't get a core group of fans unless you do something ballsy like this. It's a paradox, and oxymoron, a dichotomy. Phew.

Nice one Stormhoek. Suckered me in. (Oh, by the way - they promised to send a bottle of wine to the first 20 bloggers who mentioned and linked to the campaign. Sneaky and clever.)

Comments

  1. Mate of course poking is allowed, its activley encouraged.
    Send me a mail with your contact details at chris@stormhoek.co.za and will sort out wine for ya.
    Cheers,
    Chris

    ReplyDelete

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