31 August 2009

Nokia Comes With Music. Big moves afoot...

Quietly, quietly on Friday, Nokia sent out a press release (at the bottom of this post), announcing the "Comes With Music" service. Buy a Nokia device and you'll have open access to download as much as you like from the Nokia Music Store for a year.


That's a big move. And Apple remains uninterested in our high volume continent.

A noteable exception from the press release is Vodacom. One has to wonder if they're planning something with the Vodafone Live Portal. Time will tell...

I had a text chat to Jake Larsen the other day, and he offered some insights into the progress of the Nokia Music Store and its entrenchment in SA mobile society. I'll post that soon.

For your interest:

--- snip ---

Nokia launches 'Comes with Music' in South Africa


Nokia announced yesterday that 'Comes with Music', a pioneering digital entertainment service, is now available in South Africa. The service, which offers consumers a year of unlimited access to the entire Nokia Music Store catalogue, is setting a precedent in terms of value and convenience for consumers around the world and is now available in South Africa.

Comes With Music devices enable the consumer to download an unlimited number of the over 5-million digital tracks available on the South African Nokia Music Store http://music.nokia.co.za for a one year period. In addition, the consumer is able to keep all their downloaded music from the diverse catalogue of international and local artists - even when the service period of one year is over – on both their Comes With Music device and dedicated PC.

Jake Larsen, Nokia’s head of music for Middle East and Africa says that Comes with Music will further transform the way people enjoy digital music. “With unlimited music access for one year, consumers can enjoy their favourite artists or delve into new genres without having to worry about individual track or album purchases. This service will widen the range of music consumed as people aren’t restricted by the cost of an album or track.”

Comes with Music will be available exclusively across a range of Nokia devices through MTN, Cell C, Nashua Mobile and Autopage cellular. Devices include the Nokia 5130 XpressMusic Comes with Music edition – exclusive to MTN, the Nokia 5530 XpressMusic and the Nokia 5630 XpressMusic available across all four channels.

"This is the most compelling digital music offer ever introduced in South Africa and around the world. The freedom and simplicity of this service is unparalleled,” concluded Larsen.

Find out more on http://www.comeswithmusic.com

Follow Nokia Music Store South Africa on Twitter at http://twitter.com/NMS_ZA

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