In case you're too lazy to click on the image to enlarge. Let me make this patently clear. Sony South Africa's last set of communication to their 350+ followers looks like this:
TO BUY YOUR OWN COPY OF SEVEN POUNDS GO TO http://www.kalahari.net/dvd...11 minutes ago from web
Have you bought yourself a copy of 7 Pound DVD?? Hurry and get one while stocks last!about 17 hours ago from web
HURRY and get yourself a Seven Pound DVD today!!!!4:35 PM Jul 13th from web
Get your copy of Seven Pounds DVD and Blu Ray TODAY!!!10:31 AM Jul 13th from web
Four more days until the release of Seven Pounds on Blu Ray and DVD!9:20 AM Jul 9th from web
Click on the link to view the trailer of Seven Pounds!! www.sonypictures.com/homevi...1:09 PM Jul 8th from web
Seven Pounds DVD releasing 13 July 2009!!!11:16 AM Jul 7th from web
Seven Pounds coming soon on DVD and Blu-Ray!10:21 PM Jul 6th from web
is setting up their profile to showcase brand new DVD and Blu-Ray titles! Coming Soon!9:51 PM Jul 6th from web
REACTION NUMBER 1 - RANT
We all know Google never forgets. Don't we? Welcome to what I like to call instant social media death. This is a brand self destructing, spamming 350 people with inane, valueless communication.
They have missed every tricky in the book. This isn't conversation. This isn't engagement. This is a bad "call centre" style sales pitch. Every day. Twice a day.
I'd have to ask:
1. Is this actually Sony or a brand hijack by a supplier?
2. What would Sony International say?
3. Is a digital agency behind this? If so, shame on you.
4. Who is going to call this out in big media so we can keep social media clean?
REACTION NUMBER 2 - PENSIVE
If this is someone at Sony SA trying their hand at Social Media - perhaps we shouldn't be so quick to jump down their throats. Social media is a whole new world, a world full of talkers and very little do'ers. A world of much buzz and little strategy.
If we think there is a social media "expert" sitting on every corner and inside every company to help brands navigate inside such a complex and fickle environment - we're sorely mistaken.
Perhaps brands just need some help and guidance. Not a whole bunch of geeks mouthing off about how much they suck.
So. I ask you dear audience...
What should Sony do?