09 March 2007

The Power of the Search Engine (with a small ode to myself)

I'm beginning to realise more and more, the power of Search Engines and Search Engine Optimisation. Over half the traffic to Cowboys and All Scrubbed Up (blogs from the me.com stable) comes from Google specifically. Generically popular articles, seeded sneakily with keywords... Mmmm.

But when you can get ranked on a pretty popular word (TV show to be particular) and come first? Well, somethings up. And its blogworthy.

Scrubs is an extremely popular medical comedy - I'm sure you've seen it here. Bloopers are when things go wrong, actors muck it up - and get loaded onto YouTube. Generic enough for you? So... how the hell did sister blog All Scrubbed Up achieve what you see below?



A coup? I think so.

So. The more important questions. How and why? How can a 3 line article from a blog that gets a micro fraction of the traffic of ranking competitors, perform that well on the SEO front? And when I say perform, I'm talking about beating YouTube and MoveMistakes.com... Those aren't exactly lightweight sites.

Here's my theory - but I would appreciate some outside input - because honestly, as much SEO theory as I throw at this, it still doesn't add up.

SEO is about a lot of things. But relevant keyword rich content, inside a relevant content site seems to perform above other fishwife theories.

Let's investigate. The article mentions the word Scrubs three times (Scrubs Scrubs Scrubs - keyword stuffing to test what happens with this Cowboys post!). It also mentions the word Bloopers twice (Bloopers Bloopers - stuff stuff...). That's counting the article headers, the text and the labels.

All Scrubbeb Up is a medical blog - so the content sits within a relevant framework. And, it's got 50 or 60 inbound links on the Technorati link count. With all due respect (to myself) - that's NOTHING when compared to the might of YouTube or MovieMistakes.

A glipse in the algorithm? Not sure. I'd like to hear some other opinion. What do the the SEO experts (ahem, Mr Stokes?) think about this? Is the science of SEO so shotgun in its approach that you can sneak under the rules?

[Check here to see if I'm still winning the "scrubs bloopers" race on Google...]