About


Andy Hadfield is a digital native – and loves building things on the Internet.

He's played in every corner of the digital industry, launching getALife, his first startup at age 19. A political and community mouthpiece for South African students between 1997 and 2005, the site achieved critical acclaim (and had the dubious honour of being sued by Robert Mugabe).

Over the next 15 years of his career, he honed his strategic and digital business skills across a range of industries, including finance, professional services, construction and media. This included building the employee engagement system “The Deloitte Way” and a social network for the construction industry, Designmind.co.za.

At FNB, Andy led some prominent projects including corporate crowdsourcing, the bank's first official FaceBook presence, a major overhaul of the consumer website and a world-class eCommerce system - where you can get FNB products in under 10 minutes, from the comfort of your couch.

2012 saw the launch of Real Time Wine & MyBEER (investment led by Michael Jordaan & Mike Ratcliffe), a retail discovery platform and consumer review community for the wine and beer industry. The startups closed in 2014 after a great 2-year run, pulling off a number of firsts in the mobile app world.

In 2015, alongside Garth Japhet (of Soul City / Heartlines fame) he launched forgood - a social impact startup that connects people to Causes. The startup is building a platform for the non-profit industry and providing functionality for businesses to manage and report on the impact of their employee volunteering and donation activities.

Andy is a regular speaker on the African circuit and has flown the flag at SXSW with a talk called You Don't Need Bandwidth To Be Awesome - he believes every word of it. In 2014 he was selected for the Mail & Guardian’s 200 Young South Africans award.

Garth Japhet (left) and Andy Hadfield (right) at the 2015 launch of forgood. Picture courtesy www.htxt.co.za