It's called #WhatsYourStory and aims to use the Internet to scale storytelling in South Africa. Because storytelling, verbal culture, word of mouth, understanding - these are some of the most powerful cultural weapons we have in this country. This is something so simple - that it might just work in our fledgling Internet ecosystem.
Check out the site and submit YOUR story: What's Your Story by Heartlines
Social media around the campaign will be run through Heatlines' Facebook and Twitter accounts.
Here's all the info about the campaign and it's launch...
What's Your Story? Heartlines’ new campaign tackles racism [#WhatsYourStory]
“We live in a world of stereotypes - until we get to know each other’s stories, we will treat each other according to the opinions and assumptions that we make. The only way to break this pattern is to get to know each other’s stories; only then we will see the human being behind the stereotype, this is the way forward for our country,” says Heartlines founder, Dr Garth Japhet.
Through the sharing of personal stories on multi-media platforms What’s Your Story hopes to address the suspicion, fear, prejudice and racism that plague our interactions with one another. “Stories are all around us, they are what move us, challenge us, anger us, make us feel alive and inspire us. We use stories to make sense of life and the world in which we live,” says Japhet.
The event was attended by actor Israel Sipho Matseke Zulu (formerly known as Israel Makoe and affectionately as Ma-Orange), who shared his personal story of growing up with a single mother in Alex, his jail time and subsequent rise to fame. Often playing the role of baddy or gangster in TV shows and movies such as Gaz’lam, Tsotsi, Four Corners, iNumber Number and Hard to Get, Zulu is no stranger to being stereotyped both on screen and in real life.
Zulu’s story, which is intertwined with South African urban history, his reputation and ownership of the bad boy role in films, countered by his warm and gentle persona captures the heart of What’s Your Story. “A person goes deeper than any first impressions they inspire, and Israel’s narrative is particularly relevant in demonstrating the power of storytelling to engage, transform and facilitate empathy,” says Japhet.
What’s Your Story can be accessed at whatsyourstory.online – visitors are able to watch, read, listen and act as a part of the campaign. Everybody living in South Africa is invited to write and submit their own personal stories to the platform. Community organisations, NGOs, religious groups and companies are also able to request facilitator guides and workshop resources.