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Showing posts from June, 2011

MindBullet: Advertising dies a sudden death (2 April 2020)

MindBullets are a fantastic series of content from the FutureWorld group. Essentially they're news articles written from the future, showing us examples of just how quickly our world is changing, and where it might take us. Explore further MindBullets here or read more about the FutureWorld Group.


This week we look at the age-old argument of traditional advertising, and when consumers are going to pull the plug. Personally, I think this is going to happen sooner that 2020 in First World countries - where the marketing noise is the loudest. It's like Faith Popcorn's "Cocooning" scenario, just with brands not economic conditions!

Some of the inspiration for this comes from a fascinating Morgan Spurlock TED Talk about the "Transparency of Brands" where he shows Sao Paolo with all billboards switched off. No kidding.

Marketing is changing. And while we're charging forward into the engagement age with a broadcast mentality, we'll learn our lesson soo…

ZA Tech Show Episode 161 - Elevator Pitch

Technology features alongside football, wine and potjiekos in this episode of the ZA Tech Show. Andy Hadfield, Arthur Goldstuck, Brett Haggard and Simon Dingle discuss;


Windows Phone 7 ’Mango’.The cool factor for smartphones.BlackBerry’s fortunes and research from World Wide Worx.Android tablets.The Samsung Galaxy S2.Amazon planning a tablet?Our technology picks and pick-ons this week;

Arthur Goldstuck – Picks: BlackBerry PlayBook.
Andy Hadfield – Picks: Nokia Ovi App Wizard and SpeedTask.
Simon Dingle – Picks: Wunderlist and BitCoin.


Visit the ZA Tech Website to grab the audio and more!