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Showing posts from May, 2010

FaceBook Privacy. At least will can still laugh. Just.

Great cartoon from ShoeBoxBlog.com. I'm getting seriously worried that people aren't taking privacy seriously enough. I'm a fat one to talk, open profiles, announcing my location to the world - but that's a little different. It's my space. It's my job. And anyone pricks my bubble and I'll hermit crab so fast you couldn't say "poke me".

For the man in the street? The consequences of privacy are quite far removed from their day to day FaceBook profile decisions. Time will tell.

You work so hard at ORM... and still the search results screw ya!

I've been doing a lot of thinking about ORM (Online Reputation Management) recently, especially after a couple of horrible insurance experiences. One with Dial Direct (bunch of spammers) and the other with Outsurance (very friendly when selling, not so friendly when claiming).

You're damned if you do and you're damned if you don't. I truly understand how powerless and frustrated a customer can get when service fails. In both insurance cases, I WAS one of those customers. I also understand that in the eternal pendulum, swinging between "power of brand" and "voice of consumer", there'll also be some dingbats who are never satisfied.

So we work on developing ORM strategies. We try draw that fine line between engagement and service.

And in one of the best case examples of online engagement since the bloody word was invited:


Look what happens! Poor old Comcast (they're the Telkom of the States, so maybe not "poor") has a 4th search res…

Dear Dial Direct. You bunch of spammers.

Dear Dial Direct,

I moved my car insurance from Outsurance to you, because, well - you were very competitively priced. What I didn't expect was for you to give my details to ONE LIFE DIRECT (or 1 LIFE DIRECT) who subsequently...

a) SMS'ed me at 4am
b) called me to sell me stuff.

Toby, from the Hyde Park Call Centre to be exact.

Please provide me proof that I opted in. Because I distinctly remember opting out. And it might just be illegal for you to pass my details onto a 3rd party. Which would make you yet another example of South African companies failing to be transparent about opt in / opt out. In fact, I'd place you at the top of the pile - along with Elite Mobile - my favourites. They use random number dialing to harass people.

I know you only cold call and share details because it works. But that's like saying someone only mugs grannies because they know they'll get away with it.

I will be sending this post to every email address I can find on your website. A…

Using GoWalla to aggregate social event content

Went to the Nokia Accessories launch at the Radisson yesterday. Some interesting stuff. Some sexy stuff. Nothing strategically titillating but certainly money making. The event did give me a chance to play with GoWalla and their new "event" check in function, with matching event page on the web.

So here's the deal. You arrive at an event, open up GoWalla (FourSquare has similar functionality) and create a custom check-in spot in the EVENT category. Now, people can check in with you, leave comments and share photos.


Kind of like the Twitter "back channel" that exists at any tech related events these days? Except...
It's location dependent - you can only see it if you're there. It groups all the content together, to be analysed at a later stage (instead of wading through hashtags)I did have some issues with leaving comments - it didn't seem to appear. But that easily could have been me leaving it in the wrong place!
Something for the PR's of the wor…