Phew. It's a mouthful - but a nifty project from WOMWorld Nokia. I've done some reviewing of their units before, the E71 actually, my incumbent.
Just received the blogger kit, and it's might impressive. Perhaps a little OTT (over the top), but who wouldn't want to receive a big metal case filled with cardboard Russian-doll style cutouts unveiling a pretty sexy red Nokia E75.
I've always been a sucker for sizzle.
Here's a quick description of the challenge from the site. You'll find information aggregated here if you're keen to follow.
8 brave Nokia fans have each signed up to ‘Teach the Technophobe’ how to get the most out of the new Nokia email service using the E75. Along this journey their technophobes will negotiate various hurdles and challenges. The technophobe who finishes this intense training first will win their coach the opportunity to trial 5 E75's for their community.