Was playing around with TwitScoop yesterday, the real time tag cloud of Twitter content. Of course, like any good tag cloud, it lets you click on an element to pull more focused data on that topic.
This is where I spotted a funny.
Click on the image to enlarge if necessary. See how they pull related tweets through in the middle content pane (I clicked on "Conan" in this instance)? The first tweet has a Google logo slapped on, and even though the "Ads by Google" label appears on the far right, it's been made to appear like a tweet.
Does this cross the line?
Have they sacrificed usability for the "online advertising cents" that everyone is chasing after?
I don't like it.