Picking up some fantastic coverage in the media - extremely grateful to those involved. I think the reason such esteemed publications are giving this case study some airtime is that it presents a fascinating glimpse into methods companies are starting to engage and leverage Internet communities.
There's a world of value to be had. Just play nice, listen well and remember to talk back.
Great working with Quirk on this one.
The Business Day print coverage is below. Business Day Online, IT Web and Fin24 also covered it so far. Would be fascinated to see some blogger input as well :)