20 October 2008

Digital Marketing #1 [SMS Marketing Oh Dear!]

Don't let your 1 man marketing department loose with a big budget bulk SMS platform - or you just might land up with this pearl of digital marketing wisdom from Cape Town Fish Market...

"Cape Town Fish Market Lonehill wants you to experience the freshness and quality of our new and exciting menu and to book for your year end functions. Call 011"

WINNING ON:
* Nothing!

LOSING ON:
* Awful copy
* Not trading any value with targets
* Call 011 what!?