29 August 2008

The Hype Cycle

I've thought for a while that South Africa is still in the first date stage of Web 2.0 / Social Media adoption. Dipping the big toe, makin' small talk - call it what you will. Companies are experimenting with social technologies - and starting to come to terms with a new way of thinking.

This adoption philosophy is particularly interesting when you compare it to Gartner's Hype Cycle.


So, where are we? 3000 blogs doesn't make hype. But it points towards pretty exciting things if we haven't hit the crest yet...