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Knowledge Resources Direct Marketing Conference - The TWITTER Cast

Attended Day 2 of the Knowledge Resources Direct Marketing Conference, hosted at The Forum (@ The Campus). Entertaining conference, and even more entertaining since I conducted a little Twitter experiment.

What is Twitter?

Watch this video for nice, simple explanation...


Now that you've been introduced to the viral micro-blogging craze that's sweepin' the nation... have a look at the following article. I was attempting to test how well the Twitter platform would work for covering live events. In this case, the conference on Direct Marketing.

It was a really interesting and entertaining experience - highlighted by the potential of some really good "external" audience interaction. Some thoughts:

1. It was trickier than I thought, trying to get the Tweets off Twitter.com. I suspect subscribing to the RSS feed would be a better option in future. This time, the RSS feed only had 20 items available and I could only go back 10 pages on the Twitter "Recent" tab. I managed to just get everything needed for the article. But only just. Couple more hours and it would have been lost forever? Perhaps I need some Twutoring. There's a word.

2. Post to Blog. Now THAT would be a nice feature.

3. It's extremely easy to publish, placing Twitter firmly in the trend of dead-easy user generated content creation tools. Hook it up to your Instant Messenger client and tweet away. No worries.

4. The audience interaction possibilities are incredible. I know Scoble uses this to a great extent, notifying fans of upcoming videocasts, articles and requesting information for questions (sometimes during live interviews!). This was a virgin experiment, without any prior announcement - and there were still more than 10 audience interactions - about content that I was pushing out live.

5. Ethical considerations. Halfway through the conference, I was struck by the thought that this little stream of info into the netherworld was skirting a slightly grey issue. Conference presenters tend to make a living from... presenting at conferences. If I was going to share all the stats, ideas, thoughts and links. Well, that's like giving away intellectual property. There's a thin line to tread here. How do you make it valuable for the Twitter audience, without impacting the presenter's IP?

I'd be really interested in some feedback. Did you "hear" the Twitter cast? What did you think? Too spammy? Or a nice succint summary of information being shared by the presenters?

Without further ado... Enjoy the Knowledge Resources Direct Marketing Conference. Disbursed by Twitter (and courtesy AndyHadfield.com). Audience interactions are in RED. Subscribe to my Twitter stream here.

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followandyh Off to Knowledge Resources Conference at The Forum. Marketing privacy should be interesting. Will twitter it if I can... about 12 hours ago from TwitterFox

followandyh At knowledge resources conferenc. Turnout lower than expecred. Content apparently good though. about 11 hours ago from im

followandyh Bellinda Edge from standard bank talking about direct marketing. Wonder if she'll cover sbank spam issue? about 11 hours ago from im

followandyh bluebean bought direct marketing lists to use for launch. I gather that's still legal in this country? about 11 hours ago from im

followandyh Loyalty schemes not the bee all. Fair attrition rate when sbank dropped voyager. Voyager wasn't enough to buy loyalty. about 11 hours ago from im

followandyh Bellinda edge. Huge emphasis on importance of having a database, but no mention of opt in opt out responsibility about 10 hours ago from im

followandyh Can you imagine trying to dev a marketing db when most SA banks operate on up to 10 independent legacy systems? about 10 hours ago from im

followandyh Now up: Brian Mdluli, ceo DMA. About the law behind direct marketing. Spam law! Finally. about 10 hours ago from im

followandyh dm law: every consumer has a right to control his/her info. They can ask where you got it from and request you to delete it. about 10 hours ago from im

followandyh dm law: companies must allow a consumer to opt out... At a reasonable cost. Interesting. about 10 hours ago from im

followandyh companies buying the electoral db WILL be fined. Considered stolen. about 10 hours ago from im

followandyh 100,000 discovery records also apparently stolen and being 'sold' on the list market. about 10 hours ago from im

followandyh apparently 12 of the 150 south african dollar millionaires live in Soweto. Geo segmentation just ain't workin. about 9 hours ago from im

followandyh All campaign targets should ALWAYS be deduped against dma's do not contact db. about 9 hours ago from im

followandyh but... If a company still contacts them, at present, nothing happens. These laws are only bills. about 9 hours ago from im

followandyh Win iKhaya... Is still in court over contravention of lotteries act. I wonder why eyes aren't on cellphone co.'s... about 9 hours ago from im

ericedelstein @AndyHadfield 150 South African US$ millionaires in SA. that made me smile. more like 100 or 1000 times that number about 9 hours ago from twitterrific Icon_star_empty reply to ericedelstein

followandyh After all, they're taking revenue cuts on the premium nums about 9 hours ago from im

followandyh @ericedelstein you're saying there are more dollar millionaires in this country? How many do u reckon? about 9 hours ago from im in reply to ericedelstein

followandyh Dma says: you can email ANYONE in this country as long as you allow opt out... about 9 hours ago from im

followandyh also good to use accredited lists and be ready to answer question 'where did you get my details' about 9 hours ago from im

followandyh dma says: opt out should be at the TOP of the email about 9 hours ago from im

followandyh dma: only +-15 out of 52 states in the US have legislated a DO NOT contact me db. about 9 hours ago from im

followandyh the most prevalent surname on SA do not contact db is... williams. about 9 hours ago from im

followandyh Knowledge Resources Direct Marketing Conference. Up next... Arthur Goldstuck. Online trends. about 8 hours ago from im

followandyh first slide... Looks like Arthur just discovered PowerPoint 2007! :) about 8 hours ago from im

followandyh Goldstuck: Nigeria just overtook SA has largest num of mobile connections. about 8 hours ago from im

followandyh Goldstuck: SA now 3rd in Africa ito net connections. Behind Morocco and Egypt. about 8 hours ago from im

ericedelstein @AndyHadfield Tens of Thousands!!!!! about 8 hours ago from twitterrific Icon_star_empty reply to ericedelstein

followandyh @ericedelstein fair comment. I wonder if the stats exist somewhere? about 8 hours ago from im in reply to ericedelstein

followandyh Goldstuck: 1.3 mil broadband accounts in SA. Growth has kicked back in. Bodes well for local online retail. about 8 hours ago from im

followandyh @nicharry and I had this convo the other day. SA net participation. Is it enough? Is there a market? For content, or just retail about 8 hours ago from im in reply to nicharry

followandyh Goldstuck: 600k SA facebook users. We're in the Top 10 facebook countries. about 8 hours ago from im

followandyh my thought. Zuckerberg should have sold. The toy isn't as shiny anymore... about 8 hours ago from im

followandyh Do any South Africans have any presence on Second Life? about 7 hours ago from im

pauljacobson @followandyh I have a SL avatar: Gecko Zhao about 7 hours ago from twhirl in reply to followandyh Icon_star_empty reply to pauljacobson

followandyh @pauljacobson cipher jaxxon - pleased to meet you :) about 7 hours ago from im in reply to pauljacobson

followandyh at lunch about 7 hours ago from im

followandyh Up next Luisa Mazinter from www.themarketingsite.com about 6 hours ago from im

followandyh luisa: cutting through the clutter is one of the most important considerations for modern marketers... about 6 hours ago from im

followandyh Modern media environment... 'continuos partial engagement'. Sounds like @rafiq about 6 hours ago from im

followandyh luisa: kodak - winds of change. Excellent video. about 6 hours ago from im

followandyh luisa: danger of fast spreading media - www.fuh2.com - HA HA! about 6 hours ago from im

stii ROFL @followandyh thats quite amusing! about 6 hours ago from im Icon_star_empty reply to stii

followandyh Companies are scared of web2 because they can't control it. Taking the good reviews with the bad can be risky. about 6 hours ago from im

thescott @followandyh companies can track it, limit it and take part in it. apart from education, lack of resources are often the problem. about 6 hours ago from TwitterFox in reply to followandyh reply to thescott

followandyh luisa: youtube has 500k unique SA users... Compare that to goldstuck stats. Interesting. about 6 hours ago from im

followandyh @thescott lack of the right 'skilled' resources. Agreed. But it takes balls as well. Fear of unknown. about 6 hours ago from im in reply to thescott

followandyh luisa just presented twitter using me as an example of current tweeting. Engaging :) about 5 hours ago from im

followandyh up next... Jon Hall of The Virtual Works... about 5 hours ago from im

followandyh jon hall: enterprise community engagement. Ooo. A new buzzword! about 5 hours ago from im

followandyh @thescott interesting parallel to your comment. Study shows top 2 barriers to crm adoption: skill + time about 5 hours ago from im in reply to thescott

followandyh Are web2 communities permanently sticky or just temporarily popular? That's the difference with ENGAGEMENT. about 5 hours ago from im

followandyh jon hall: managing a b2b community is all about giving and getting value. about 5 hours ago from im

followandyh prett logical statement - but too often people think direct marketing is about TALKING not LISTENING about 5 hours ago from im

followandyh jon hall: 7 deadly sins of engagement... about 5 hours ago from im

followandyh jon hall: no strategy, no value, no skills, no systems, no permission, no personalisation, no conversation about 5 hours ago from im

followandyh END. Well, that's it for me. Very sorry going to miss Louise Marsland talk. What did everyone think of the Twitter coverage? about 4 hours ago from im

marcforrest @followandyh Thanks. Was great. Almost like being there :) about 4 hours ago from im in reply to followandyh Icon_star_empty reply to marcforrest

followandyh END. Too much? Too little? Too spammy? Or an interesting way of covering events? Tweet back or hit www.andyhadfield.com ... OUT. about 4 hours ago from im

SimoneBiz @followandyh Louise says is very disappointed... just spoke to her on the phone about 4 hours ago from im in reply to followandyh Icon_star_empty reply to SimoneBiz

followandyh @SimoneBiz Tell Louise humblest apologies! There should DEF be a convention. something like @EVENTANNOUNCE about 4 hours ago from TwitterFox in reply to SimoneBiz

SimoneBiz @followandyh will tell her. look at what @mikestopforth has been doing about 4 hours ago from im in reply to followandyh Icon_star_empty reply to SimoneBiz

followandyh If you like Twitter event coverage - check out @mikestopforth who's covering @MIX08 - thanks @SimoneBiz :) about 4 hours ago from TwitterFox


END TWEETING!

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Comments

  1. Nice work - I like it, although you can't post as much detail as in a blog it is quick and one can get on the fly references. This kind of thing could also encourage more people to attend industry events based on what has been reported by objective twitterers.

    ReplyDelete
  2. mmm thanks. If I was interested in an event... I would kinda enjoy the bite-size info chunks. Works nicely. Pity its so full of IRC spammy smalltalk. :)

    ReplyDelete

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