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Pet Peeve #1 - Multiple Page Articles

AGH! Doesn't it grate your carrot when people write these wonderfully insightful articles, and then split them across 5+ pages just to get more page and ad impressions.

Take this example. Google gets Ready to Rumble with Microsoft. Bloody good piece of writing. If I see ANOTHER Chevy ad - I might cry.

Someone should do the analysis. Are users MORE likely to click on an ad that gets shoved in their face 5 times during the same article read? Or less.

Show me the maths.

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