AGH! Doesn't it grate your carrot when people write these wonderfully insightful articles, and then split them across 5+ pages just to get more page and ad impressions.
Take this example. Google gets Ready to Rumble with Microsoft. Bloody good piece of writing. If I see ANOTHER Chevy ad - I might cry.
Someone should do the analysis. Are users MORE likely to click on an ad that gets shoved in their face 5 times during the same article read? Or less.
Show me the maths.