This is important why? Well, it's free of course. And Google Maps has this nifty little interface where you can plugin and geomap any point... gratis. Companies like MapIt and others who have been hoarding this service for a small fortune must be quaking in their map-making boots.
(Apologies for singling out MapIt, but last time I got a quote for some substantial geo-mapping, it worked out cheaper to hand-sketch my crinkly old Book of the Road!)
Expect to see a proliferation of Google Maps chatter in the near future:
- Companies will add buttons to their websites where you can autozoom to a GoogleMap.
- Sales forces will start GooglePinning their customers.
- Property websites will be scrambling for developers as consumers start route-planning their Sunday house shopping.
- Car GPS manufacturers will be scrambling for sales people (you did know Google Maps can display on your cellphone?)
It's opened a whole can of mashups (check out the link to the left to be really impressed). The world as we know it...
It's a big event in our fledgling Internet country. Just how it rolls out will remain to be seen. The detail is not quite there - Google seems to have got the main streets right, but nothing to the level of detail they have for the States. We'll get there...
In the mean time... start playing.